You have an established voice, and you need content crafted within its parameters.
You want tweaks made on an existing tone.
You want to throw out your messaging playbook and start from scratch.
I hear you.
It's my mission to collaboratively work with clients to set the tone for how they speak to their audiences. The words are out there. Let's find them together.
For a large part of 2016, I worked with Silicon Valley startup Owler as a ghostwriter for their website. The company, which was founded by tech guru Jim Fowler, offers users a crowd-sourced business information aggregate tool that's completely free to use.
For my part, I was given testimonial video clips and transcripts by Owler, and tasked with creating posts for their website for their marketing team, wherein users would tout the various benefits of Owler, and how they incorporated it into their daily routine. I had to sort through hours of content and thousands of words to find the very essence of each interviewee's message, and then build my story from there.
April 2016 to December 2016: Ghostwriter with Owler
April 2016 to Present: Ghostwriter/Staff Writer for BetFront
BetFront is a website for bettors who want to take a truly analytical approach to gambling. While I'm not much of a gambler myself, I know the ends and outs of the process, and I'm a sports fanatic.
I initially developed my relationship with BetFront through a sister site of theirs where I was ghostwriting blog posts. They liked my voice, and brought me in to see if I'd be a fit for writing their weekly email circulations.
Today, I am a regular writer on the site, mainly covering the NFL. I also recently moved into a customer support role with them.
April 2016 to September 2016: Web content writer with Deliveroo
I love food. One of my biggest inner conflicts working on this site has been whether or not I should tout my "Yelp Elite" status. More specifically, since the luxuries of the big city are still quite novel to me, I love delivery food, and order it as often as is economically possible.
London-based start-up Deliveroo, which recently received $275 million in Series E funding, hired me last month for a seemingly daunting task: 100 pieces of copy for their website, 350 words each, due in two weeks. Each piece detailed a different food category (from Halal to American), and within that, described the options of said category in a particular neighborhood in England (Horsham, Gloucester, etc.).
I put my nose to the grindstone and was able to knock out every piece before the deadline. Deliveroo will start the year with a swath of fresh web copy, courtesy of yours, truly!